Dear Sir or Madam,
I am writing to you as one of the major high street retailers to highlight a major problem I have uncovered recently. It came to light over the recent Bank Holiday weekend and I thought it was important that I draw your attention to it as soon as possible.
I currently own two sets of "Day of the Week" Socks, which I have purchased over the past year or so from different Major High Street Retailers. I have noticed more and more socks like this for sale over the past few months. I have a feeling that the number of socks on sale will increase. I am usually a good barometer for trends and fashions. I was the first kid at school to go have a 5-a-side football party - well ok, I wasn't the first kid, but I'd had mine planned for weeks before Big Jeff organised his. It wasn't fair I tell you! I looked like a copy cat rather than a trend setter but thanks to my therapist, I am working through those issues.
Anyway, back to the socks! Since I bought them, some of my socks have become worn and required throwing out and some had been lost in the rip in the space time continuum created by washing machines. The two sets I had have been whittled down to one and bit sets. I have one pair of Monday socks, one pair of Tuesday socks, two pairs of Wednesday socks, two Thursday socks and one pair of Friday socks.
One of my problems stems from the fact that I have two Thursday Socks but from different sets. This now means that on a Thursday I have to wear one green sock and one purple one. I would like to be a fashionista and wear odd socks but I have to rebuild my reputation after dying my hair bright red.
If only I had lost socks from my Wednesday sets!
Both sets are Orange!
(Orange Wednesday? A subversive advertising message?)
But my major gripe came on the Tuesday after the August Bank Holiday, I picked up, what I believed to be Tuesday socks but were in fact Monday socks. I then spent the whole day wearing socks which had the wrong day on it. This caused me a lot of mental anguish as whenever I crossed my legs, I was forced to sit with my hand over my ankle so my embarrassment was not increased. It turned out I had done this because both the Monday and Tuesday pairs of socks were coloured red!
And then I realised that there really should be an industry standard for "Day of the Week" sock colours. The cost of not standardising could be CATASTROPHIC. If I were to throw spaghetti at the wall and then draw a graph it would show that sales of socks would decline dramatically if there was no normalisation in the market. I have conducted a preliminary focus group looking at the possible impact and Pete, who plays on my football team, has said that as long as I pass to him more often, he'll agree with me.
So my proposition to you is that, as one of the Major High Street Retailers, you work alongside other retailers to create stability in the "Days of the Week" sock industry and bring a measured and uniform approach to future production of "Day of the Week" socks. For that reason, I propose the following colour scheme:
Monday - Persian Red
Tuesday - Cobalt Blue
Wednesday - Safety Orange
Thursday - Violet
Friday - Tea Green
NB: Saturday and Sunday are deliberately left open, each individual company should interpret the colours for that day. Also, I don't wear them on weekends so I don't care what you do.
I went with a the stronger bolder colours at the start of the week as a way of getting people motivated for the weeks work ahead and to help shake off the cobwebs from the weekend and then into more pastel shades for the latter half of the week to help people wind down for the weekend. I do not however, wish to preach on how these colours should be interpreted on the actual sock. I have noticed that colour is used differently between retailers, say on the toe, round the top, on the heel and to write their name on. This distribution would be left entirely up to each manufacturer. This is not a nanny state, after all.
I also write a very intellectual and influential web-log (or blog) which is based on the Internet. I command respect from literally dozens of people who read it. If you sign up to this agreement then I could use this influence to persuade them to visit your stores.
I am also collecting names for a petition which we hope to hand to Tony Blair. It will ask for the Government to form OfSock, which like OfCom and OfWat, will regulate the industry. This will use Socrates as a figure head and look at implementing my standard colour scheme across the country. At the moment we only have two names on the petition, mine and my dad's (who hasn't really signed up but I've got power of attorney over him), but I expect this to grow exponentially.
I do not want you to think I am some crazy, odd ball, lunatic who just enjoys writing funny letters to companies. I am deadly serious, I realise that I am probably too late for the autumn line of clothes but with the January Sales on the horizon, this would be the opportunity to get rid of old stocks and bring in new line for the new year.
Yours faithfully,
MB